Page 66 - December 2022/January 2023 #177

MAPIC INSIGHT - GLOBAL ENTERTAINMENT CONCEPTS

New Concepts for a

New World

There is no escaping the fact that the world has been on a rollercoaster in the last few years and that the
leisure sector has felt the full force of these changes. However this year some level of normality has begun to
return and people are again craving unique and alternative experiences as they strive to make up for lost time
and return to normal. Ahead of LeisurUp by MAPIC, RLI takes a look at a selection of concepts on show at
the event and those making great strides around the world.

eisurUp has been created by MAPIC in order to provide our clients manufacturer Aerophile opened in February 2022. It’s the first attraction
with the right platform to turn traditional sites in modern lifestyle of this kind in the US. A total of 16 people can be transported into a
Ldestinations by building vibrant location-based entertainment height of almost 130ft during one ride, whilst guest are able to enjoy the
experiences. It is the new leisure event dedicated to accelerating location- 360-degree view over the shiny gambling city with fresh drinks. During
based attractions in lifestyle destinations including retail sites, urban areas, evening hours, the Liftoff helix construction is colourfully illuminated. In
transport hubs and travel destinations. This year LeisurUp will be hosted the coming months Aerophile are planning three sites in the US and one
by MAPIC in Cannes from 29 November until 1 December. in France.
People who attend LeisurUp this year will be in a better position Jungle Entertainment by Green Spirit represents a successful
to identify their next business partner, find new business models retailtainment solution, a concept made to give a space for all children
and create unique leisure experiences. From indoor to outdoor and their families to create memories for life introducing the most
experiences attendees can find the most dynamic leisure partners amazing nature atmospheres. It is an innovative project that mixes the
to create unique location-based entertainment attractions for retail, fun entertainment part with a learning educational environment in a
urban & leisure destinations. very immersive approach. An extremely themed location, characterised
Originally launched back in 2020, AREA 15 is an experiential retail by the Jungle scenography and organised in different themed areas,
and entertainment complex that is situated in Las Vegas, Nevada and it reproduces a real small indoor theme park, where physical play and
houses several major experiential entertainment residencies and includes virtual entertainment create an original mix suitable for all ages. The
sculptures and other art displays. As part of the experiential retail and company currently operates five sites throughout China with one set to
entertainment complex AREA 15 the new “Liftoff” Aerobar by French launch in Istanbul in the coming months.

LIFTOFF, AREA 15, Las Vegas, Nevada, US