Page 54 - March 2023 #179

NEOM, Saudi Arabia
Developer: PIF

Roshn of homeownership to 70 per cent in the country and the design of
Unlike Saudi’s other giga-projects, Roshn is delivering new urban SEDRA is inspired by Salmani architecture.
communities across the kingdom. Backed by the PIF, the real estate
developer is creating its communities in cities such as Riyadh, Jeddah, Al The Red Sea
Kharj, Al Hofuf, Al Qatif, Makkah and Abha. These feature pedestrian- Red Sea Global is behind The Red Sea, another giga-project in Saudi
friendly ‘living streets’, green spaces and retail and entertainment outlets, Arabia with a focus on eco-tourism. The Red Sea is a crossroad of land
as well as hospitals, medical centres, mosques and sports facilities. and sea with a rich cultural backdrop full of fascinating history. Formerly
Having been established in 2019 by Saudi Arabia’s sovereign Public known as the Red Sea Project, The Red Sea is on track to welcome
Investment Fund (PIF), ROSHN specialises in developing integrated its first visitors in 2023. It is billed as the world’s most sustainable
urban neighbourhoods featuring residential communities with modern luxury tourism destination. With plans to become the world’s most
standards across the Kingdom. The idea behind the project’s launch was responsible developer, Red Sea Global is exploring and implementing
to meet the demand for new housing supply while developing integrated ideas such as green concrete to limit emissions, clean mobility strategies
neighbourhoods, localising international best practices, incorporating and sustainable food production. The destination will, of course, be
the latest technologies in construction and enhancing the quality of life. powered by 100 per cent renewable energy. In 2021, Red Sea Global
As a Saudi giga-project, ROSHN creates comprehensive communities partnered with biotechnology firm Blue Planet Ecosystems (BPE) to
to elevate the standards of living in Saudi Arabia and contributes to produce seafood sustainably on-site. Directly employing 35,000 people,
the objectives of VISION 2030, including enhancing the quality of life the project showcases the landscape and rich cultural heritage of the Red
for the Kingdom’s residents. Soon after launching in November 2020, Sea Coast. Upon completion in 2030, the destination will comprise 50
the real estate giant unveiled its first project, a community in Riyadh. resorts, offering up to 8,000 hotel rooms and more than 1,000 residential
Spread across 20sq km, the megaproject comprises more than 30,000 properties across 22 islands and six inland sites. The destination will also
homes and is an integral part of ROSHN’s 10-year mandate to develop include luxury marinas, golf courses, entertainment, leisure facilities and
communities across the Kingdom. In August 2021, the project was an international airport. The project is being developed over 28,000sq
named “SEDRA”. The mega development is strategically located north km along Saudi Arabia’s west coast including more than 90 islands. The
of Riyadh, south of King Khalid Airport and within close proximity to site also features mountain canyons, dormant volcanoes and ancient
Princess Nourah University. The giga-project also aims to raise the rate cultural and heritage sites. The destination will include hotels, residential

The Red Sea, Saudi Arabia
Developer: The Red Sea Development Company