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Bloomingdale’s, Dubai Mall
                                                                                                        Dubai, UAE
























              their role as a curator of brands and products it is their job to showcase   everything they do and are woven into their DNA.
              brands that are leading in this space, brands such as Pangaia, PH5, Stella   To conclude the interview we ask Khalid what lies ahead and what is the
              McCartney, Tata Harper and Aveda and Barbara Sturm. They have   greatest challenge facing the company.
              recently initiated annual campaigns that speak to sustainability and feature   “Digital evolution continues to be the greatest challenge and opportunity
              styling dedicated to eco-positive brands. Finally, they are also seeing many   for retailers. The next-generation of customers has evolved faster than any
              brands innovating and shifting towards a sustainable mind-set, in alignment   other as digital natives. Generation Z interacts with brands very differently
              with customer expectations.                           from many of us in leadership roles and their expectations are more
                Considering the main drivers behind the ongoing success of the   complex. We are well placed to take on this challenge as understanding
              business, Khalid explains that Al Tayer Insignia has always focused on being   our customer has always been a priority at Al Tayer Insignia. We take
              a trusted partner to their brands by authentically representing them in the   the time to understand new audiences through research, employing
              Middle East to their customers as they would in their home markets.  diverse talent and taking the time to engage with the younger generation
                “Evolving and innovating is part of who we are and a key driver within   whether it is influencers, agencies, employees or family members to really
              our businesses. We are continuously looking to evolve our omni-customer   understand their motivation.”
              proposition from our brands and product curation, customer journey and   “A great project that lies ahead is the gathering of the global retail
              experiences. Our next innovation will be relaunching Amber, our loyalty   community in Dubai, as we organise with our friends from IGDS, the IGDS
              programme to  ensure we continue to  surpass the  expectations of our   World Department Store Summit on 11-12 October 2023, for which
              customers and remain their preferred shopping destinations across the region.”  RLI is a partner. We have built a very strong programme on the topic of
                The mission of the business is to be the omni-retailer, partner and   ‘Investing for the Future’, that will challenge and inspire the audience. It
              employer of choice in the Middle East and their vision is to be a winning   is the first time that the event is being organised in the Middle East and
              team that delivers expert services to their partners and exceptional   we are very honoured to welcome leaders of department stores from all
              experiences to their customers. These values are an integral part of   continents to Dubai,” Khalid concludes.
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