Page 34 - #185 October 2023

RLI LEISURE INSIGHT

Crafting Elevated Experiences

In our Leisure Insight feature for this month, Holly Hallam, Managing Director of
DesignLSM takes some time out to discuss with us some of the fundamental principles
designers should keep in mind when creating new venues to ensure wellness remains at the
heart of the experience.

n today’s forever-changing world, the way we design and the day, for example, to create a refreshing and vibrant atmosphere
experience spaces are evolving at a rapid pace. Whether it’s a retail and warm, softer lighting as the day transitions to evening, to create
Istore, leisure or hospitality venue, businesses and designers are intimate and ambient environments. Circadian lighting systems that
increasingly recognising the importance of integrating wellness principles mimic the natural changes in light throughout the day are also becoming
into interior concepts, particularly since the pandemic. Creating an increasingly popular, particularly in hotels, and are integrated to enhance
environment that fosters wellbeing can attract and retain customers, energy levels of both customers and staff.
boost employee morale, and ultimately contribute to the success of an The choice of colours and materials play a crucial role in interior
establishment. design. Selecting an appropriate palette will set the tone for your
The mindset of consumers has undoubtedly changed, as we see establishment and intentionally evoke certain emotions. Soft, muted
people becoming more driven by their own value systems. Addressing colors like pastels and earthy tones can create a calming, timeless
this, brands are now adopting a more authentic, personal approach, environment, whilst the use of bolder, brighter colours can inject energy
communicating their core ethics and beliefs through their marketing and positivity into a space, which can be incorporated into the wall
communications, whilst gaining a greater understanding of the needs and and surface finishes, furnishings, or dressing and artwork. Dopamine
desires of guests to elevate their in-person experiences to connect and décor in particular is a current interior design trend that is centred on
engage on a deeper emotional level. the intentional use of vibrant colours, tactile textures and bold prints to
One of the fundamental principles of designing a wellness-focused create an exciting, mood-boosting setting that is full of personality and
venue is the incorporation of natural elements which have a calming and character. Incorporate textures that invite touch and interaction building
rejuvenating effect on the human mind and body. To bring the outdoors upon the sensory experience for guests - consider using textiles like
inside, integrate materials like wood, stone and natural textiles into your organic cotton or natural wool for upholstery and furnishings.
design and layer the space with indoor plants which will not only improve Noise pollution can be a significant source of stress for people in retail
air quality, but also add a sense of tranquillity, making it feel more inviting and hospitality venues. Strategically placing sound-absorbing materials such
and home-like. as acoustic panels, curtains, or carpets and carefully choosing background
The spatial layout of a venue plays a significant role in the overall guest music, can create a more pleasant and atmospheric experience, enhancing
experience - a cluttered or disorganised environment can create stress guests’ concentration whilst mitigating adverse effects.
and discomfort for visitors. Instead, strategically planning the space Incorporating curved and playful forms in interior design enhances the
with an open and unobstructed layout that allows for easy navigation guest experience by fostering a sense of comfort and harmony. Softening
and a smooth flow of foot traffic to avoid congestion or bottlenecks the rigid lines of spaces and furnishings, curves are inherently inviting and
and alleviate guest frustration. Dividing your space into distinct zones create a flow that encourages natural movement and exploration, making
or areas is a fantastic way to address the differing needs of guests and guests feel welcomed and relaxed. Moreover, curved forms evoke a
consequently designing with purpose. For example, creating a designated sense of organic beauty; mimicking elements found in nature and can
rest area in a retail store will allow customers to take a break and re- be demonstrated through curved furniture, architectural elements, or
charge, or you could integrate intimate, cosy nooks in a hotel front of decorative accents.
house space for guests to unwind. The role of the interior designer continues to progress, according
Lighting has a profound impact on our mood and should be to both consumer and client demands. We shouldn’t underestimate
carefully considered and curated to reduce stress and create a relaxing the responsibility we play in generating a feeling of inner wellbeing for
atmosphere. When designing your venue, consider ways to maximise everyone who visits the spaces that we have an influence upon. Taking
the use of natural light, incorporating large windows or skylights – this a holistic approach and gaining an in-depth understanding of the guest’s
not only reduces energy costs but also promotes a sense of connection needs and desires before designing will continue to allow us to deliver
to the outdoors. Install adjustable lighting fixtures that allow you to beautiful spaces that provide immersive experiences to support healthy
control the intensity and colour temperature, with cooler lighting during physical and mental wellbeing.