Page 39 - #189 March 2024

RLI LEISURE INSIGHT
The Transformation of Space

Our Leisure Insight this month comes from Holly Hallam, Managing Director of DESIGN GALLERY
DesignLSM who takes time out of her schedule to discuss with us the evolution of public WELCOME TO THE RLI DESIGNER GALLERY, WHERE THE VERY BEST DESIGN SPECIALISTS TAKE THE OPPORTUNITY TO PRESENT
spaces in hotels and how important this has become in the design of new hotel properties. THEIR SERVICES TO OWNERS, INVESTORS AND DEVELOPERS, BOTH NATIONALLY AND INTERNATIONALLY.

3MIX BDP
ublic spaces in hotels have undergone a profound transformation Instagram hit with both guests, as well as tourists visiting the City and
Pin recent years, evolving from mere functional areas to flexible local London residents.
social hubs. This evolution reflects changes in how people travel and Community engagement is a key strategy of activating modern hotel YOUR PROJECT
live, blurring the lines between work, leisure and socialising. The public spaces which are serving as community hubs, hosting local events
importance of a hotel’s front of house offering in today’s world is and workshops and becoming social destinations. This approach helps COULD BE
crucial, enhancing the guest experience whilst delivering extensive hotels forge a connection with their neighbourhoods, extending their
commercial opportunities. customer base beyond the guests staying in their rooms. FEATURED HERE
Historically, public areas in hotels served a transient purpose: places The multifunctionality of these spaces has, in some cases, led
where guests checked in and moved through to their rooms. However, to operational efficiencies for hotel managers. Employing a multi-
this concept has shifted dramatically. In the last few years, particularly, skilled team capable of handling various tasks – from managing the 3MIX is an international design firm, comprising of BDP is at the forefront of mixed used and retail design.
we’ve seen hotel designs radically revolutionise the front of house front desk to serving food and beverages – can optimise staffing industry leaders and talented designers in the field of AVAILABLE FROM Forward-thinking and progressive, we understand market
offering, enabling the floor plan to flex harder, creating multiple-use, and enhance guest service. The roles of hotel employees have also commercial architectural design, we are committed APRIL 2024 trends and societal changes and how they affect development.
vibrant propositions. This transformation aligns with the contemporary evolved as we see a growing demand in guests wanting a swifter and to creating highly integrated and vibrant commercial FROM £125 A MONTH* Working closely with clients we identify opportunities and
lifestyle, particularly pertinent in the age of remote working and see’s fuss-free service with innovations such as self-check-in-systems being buildings, public spaces and experiential environments design places and buildings of the highest quality, creating mixed-
at the core of urban areas.
brands catering to the fluid needs of guests whose professional and integrated into public spaces, reflecting the industry’s adaptation to use developments with sustainability and community at their
core. Inquisitive by nature, multi-disciplined and multi-sectored,
personal lives are increasingly intertwined. modern preferences and expectations. we have an international presence and knowledge base, whilst
In the fiercely competitive hospitality industry, the positioning of a Adding to this evolution, is the trend of bringing the outdoors in, understanding the importance and value of the local.
hotel brand is crucial, with many businesses moving away from traditional which has become increasingly significant in hotel design. Access to
models to stand out in the market. outdoor amenities is now a key preference among guests, with studies www.3mix.com www.bdp.com
Hotels of today are now doing the unthinkable – making rooms showing that visitors desire a connection with nature. This trend is
smaller to allow for larger communal areas, encouraging people to step especially potent in post-pandemic times, where green spaces symbolise BROADWAY MALYAN BSBG CONCEPT I
out of their private spaces to connect and engage with one another. safety and sanctuary.
Designers are being tasked, now more than ever, to create captivating As a multi-disciplined creative studio with over 36 years of delivering
hotel front of house concepts that can effectively transition from day of award-winning destinations, DesignLSM’s strategic approach to
through to evening to capture a wider pool of customers. designing hotels is crucial. Understanding the core DNA of the hotel
Heythrop Park Hotel, which underwent a vast re-design in 2023, brand, the desired guest experience, customer desires and commercial
saw a monumental transformation of the front of house which saw the objectives is essential to delivering a proposition that meets both
creation of distinct and compelling F&B, relaxation and entertainment business and guest needs. This comprehensive thinking ensures that
spaces that specifically met the needs of their guests throughout the day. the design and functionality of hotel public spaces align with the overall
From light, bright and refreshing lounges to enjoy a coffee in the morning brand strategy and market positioning.
such as Brasserie32, to The Late Lounge offering a space to let loose on The utilisation of public spaces significantly depends on the hotel’s Broadway Malyan is a global architecture, urbanism Established in 1977, BSBG is an award-winning Concept i is an award-winning interior design
the dance floor or watch live music in the evening, the hotel presents location and intended guest experience and consequently the entire and design practice dedicated to creating buildings international practice with a reputation for producing and architecture studio globally engaged in retail,
a range of offerings throughout the day that encourages a journey of guest journey needs to be considered from the moment they arrive, and places that will provide a lasting legacy. Through inspiring and emotive design, alongside sophisticated commercial and entertainment projects. We create
discovery for guests. to their actions throughout their stay. For a spa or wellness resort, for a shared design ethos we create places with a strong technical delivery solutions. The group’s multi- innovative places for living and enjoyment, crossing
We’re increasingly seeing the integration of cafes, bars, co-working example, we would look at how we can deliver a more relaxed journey sense of identity where people and communities want disciplinary excellence is illustrated by a project cultural and geographic boundaries, injecting the
spaces, restaurants and retail areas, serving not just as amenities but as through its public spaces, with ample space between touch points to to live, learn, shop, work and relax. Our collaborative portfolio that includes high-end retail, mixed-use, newest trends, technologies and materiality into
approach with a focus on customer experience and
commercial, residential and hospitality developments,
our work. The projects we work on are vibrant,
key components of an elevated lifestyle offering. Culinary experiences foster a sense of tranquillity and trust. Conversely, a city hotel might community, has enabled us to deliver award-winning founded upon the three pillars of architecture, interior always seeking fresh ways to mix human activities
have also evolved. Restaurants in hotels are no longer just catering for focus on creating an atmosphere of exploration and intrigue, with bold projects across the world, from new build icons to design and structural engineering. and uses into new style spaces.
the breakfast service or a convenient evening meal for guests. They are design statements and varied zones that encourage discovery. repurposed interiors.
becoming gastronomic destinations in their own right, whether operated In conclusion, the evolution of public spaces in hotels reflects a www.broadwaymalyan.com www.bsbgroup.com www.concepti.com
in-house or by third parties. This transition reflects a broader trend in broader shift in how both people and businesses are operating. As
which food and drink experiences are central to the holiday experience, guests increasingly seek authentic and elevated travel experiences
often being one of the primary draws for travelling. that can be personalised to suit their own needs and daily routines, ONE WORKS TCONCEPT
Botanica – the elegantly designed atrium within 100 Queen’s Gate hotels must adapt their public spaces to meet these changing demands.
Hotel (Kensington, London) is a great example of this. The refreshing By doing so, they can create more engaging, efficient and profitable
interior transformation delivered an eye-catching dining destination environments that appeal to a wider audience of both staying guests YOUR PROJECT
offering an exquisite afternoon tea which has since become a big and the general public.
COULD BE
FEATURED HERE
Heythrop Park Hotel, Oxfordshire, UK

One Works is a global design and consultancy firm TconcepT is an international design studio based in
offering integrated architecture, infrastructure and the Netherlands. We create inspiring places around the
AVAILABLE FROM urban design services. We are experts in dealing with globe, transforming destinations into experiences for
APRIL 2024 complex and crowded spaces. Our expertise includes people to live, work and stay. People and human scale
FROM £125 A MONTH* traditional shopping centres, as well as open-air schemes are at the centre of what we do, our experienced and
and urban destinations. Integrating our specific retail enthusiastic team work closely with our clients to meet
understanding to a broader masterplanning approach, their needs and expectations, enabling us to deliver a
we design sustainable solutions to enrich the overall diverse portfolio of concept design and placemaking in
customer experience. urban mixed use, retail, landscaping and interior design.
www.one-works.com www.tconcept.nl

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