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Pioneers of

Smart Casual

Pictures:
Combining elegance and comfort in its designs, AVVA offers a style that explains that AVVA is focused on meeting exceed customer expectations. of our customers by sharing style tips and on the essence of smart casual style, we Istanbul, Türkiye
meets the needs of the modern world, from day to night and is suitable customer expectations, optimising their As she looks to the future, Nihan product information.” combine quality and aesthetics in every
The company’s journey to offer
for every moment of the day. In this interview, we meet with one of the operations and increasing efficiency. She adds highlights that they focus on brand their customers an immersive shopping piece we create.”
As the company looks to the future and
experience to ensure the satisfaction
that the business continues to strengthen its
company’s Board Member’s, Nihan Atik Gedikli to learn more about systems, infrastructure, merchandising and and happiness of their customers. This experience both in physical stores and continued expansion, they always remain
this quickly-evolving and growing business as it continues to expand its logistics processes. They are also looking to approach is based on strategies that digital platforms is progressing rapidly. open to evaluating and improving the
international operations. increase their investments throughout their will enable them to establish strong They strengthen their omni-channel impact of their work
digital channels. and continuous interaction with their approach by integrating their physical and the decisions
ounded in 2000, AVVA stepped into cities across Türkiye. The remaining “Looking further ahead, we aim to customers. By offering special experiences store processes and digital platforms. they make. They
Fthe world of men’s clothing with 36 are positioned in 19 different cities increase our physical store network to a such as personalised services, loyalty With this strategy, they make their are under constant WE AIM FOR MEN
a young, sophisticated and up-to-date internationally. With its store portfolio, total of 200 across Türkiye and abroad. programs, feedback mechanisms and customers’ shopping experience more review to improve TO ACHIEVE BOTH
perspective. Focusing on understanding the business always aims to present In addition, our future plans include interactive digital platforms, AVVA personalised and meaningful. Through customer satisfaction A PROFESSIONAL
AND COMFORTABLE
men’s style preferences, AVVA offers AVVA’s unique style and quality in the becoming more effective in markets strengthens its customers’ loyalty and this, they can reflect the values and quality and product quality APPEARANCE IN THEIR
men comfortable and stylish options that best possible way and they are looking to around the world by strengthening our aims to achieve long-term success by of the brand in the best way on both as honesty is one of DAILY LIVES. OUR
can be worn both day and night with increase the number of units to 160 by the competitive position on online platforms.” growing its customer base. online and offline platforms. the cornerstones of CLOTHES GUARANTEE
minimal and elegant designs. Their fabric end of the year. To maintain, but also grow its presence As the discussion moves onto the topic As our time with Nihan begins to run the brand. ELEGANCE AT WORK AS
selections and cuts prioritise convenience “We plan and open each new store in the market, the business designs new of social media, Gedikli highlights that the out, we ask what distinguishes AVVA from “We base our WELL AS IN PEOPLE’S
and comfort without compromising on meticulously because we aim to offer products from a creative and innovative company see the important role that social other fashion brands in the industry. products’ features, PERSONAL LIFE WITH
elegance. Thus, the brand ensures that the best experience to our customers,” perspective, always keeping quality at media plays in the modern retail world. “Our brand’s journey started with a pricing policies and CAREFULLY SELECTED
their customers both look stylish and feel explains Nihan Atik Gedikli, Board the forefront. They integrate feedback “By embracing the power social media smart casual style. This style is a modern communication on FABRICS, CUTS AND
comfortable. Member of AVVA. “We act in accordance from their customers into their new provides, we aim to support our growth approach that combines comfort and honesty. We care DETAILS.”
The long-term goal of the business is to with our standards by evaluating collections and they develop marketing journey and strengthen our customer elegance. We aim for men to achieve about being fair
become the leading men’s fashion brand factors such as the location, size and and distribution strategies to introduce relationships. By constantly optimising both a professional and comfortable in our business relations and internal
in Türkiye and around the world and competitiveness of the store. In this way, their new products and ensure their our digital strategies, we are targeting a appearance in their daily lives. Our clothes management. We believe that these values
they are accomplishing this step by step. each of our stores can best reflect AVVA’s effectiveness in the market. Because of competitive advantage in marketing and guarantee elegance at work as well as form the basis of our relationship with
They currently have 146 concept stores unique style and quality.” these strategies, the brand continues to moving the brand forward. We follow in people’s personal life with carefully our customers and shape our brand’s
in total, of which 110 are in 40 different Discussing the coming months, Gedikli offer products that will meet and even fashion trends and attract the attention selected fabrics, cuts and details. Focusing contribution to society,” Gedikli concludes.

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