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1. Roppenheim
NEINVER
OUTLET PROFILE
Leading
the Way
As a principal real estate company,
NEINVER develops, owns and
manages retail assets across Europe,
partnering with over 800 fashion,
F&B and leisure brands to support
them in driving sales and growing
their businesses across Spain,
Poland, France, Italy, Germany and
the Netherlands. Here, RLI meets
with Joan Rouras, Leasing and
Retail Director at NEINVER to
discuss the company’s portfolio and
the times ahead.
34 RETAIL & LEISURE INTERNATIONAL DECEMBER 2024/JANUARY 2025
Alsace, France
The Style Outlets,
2. San Sebastian de
los Reyes The Style
Outlets, Madrid, Spain
Netherlands
The Style Outlets,
projects as the F&B area 3. Amsterdam
at Vicolungo in Italy, where
they have signed Miscusi, Calavera and
Parma Menu among others; the development
and growth of their Amsterdam centre thanks
to the arrival of brands such as Tommy Hilfiger,
Asics, Calvin Klein, Selected and Outly; the
qualitative leap seen at Las Rozas in Spain, which
2
has seen several brands such as Skechers, Puma
and Munich expand their stores. Amongst these
NEINVER has marked a new was Adidas, which have taken more space to WE ARE CLEAR ABOUT
WHO WE ARE AND
trend in the retail real estate sector portray their “The Pulse” concept, in one of WHAT WE WANT TO
and a new shopping format for consumers by their first stores in Spain. ACHIEVE. OUR PASSION
leading the way in developing and managing outlet Finally in Poland the company has seen its AND FOCUS ON
centres in Europe. Their specialised management 1 international profile be strengthened through EXCELLENCE SET
the welcoming of Jack & Jones to the market,
model, the ability to manage all phases of the real
US APART, AND WE
estate cycle combined with more than 50 years better brands, more innovative store concepts, where they have completed significant BELIEVE THE BEST
DECISIONS COME
upgrades at the FACTORY Ursus-Warsaw and
of experience in the real estate sector, are key
FROM THE BEST
differentiators that allow them to increase the
customer experience. Rouras explains that this
brands such as Lacoste, Samsonite and Boss.
value of all their managed assets. higher-quality products and an overall enhanced Krakow outlets and where they have secured TALENT.” 3
marked by the rollout of numerous projects positive trajectory is proof that their approach objective, to be the best NEINVER possible; Joan Rouras
Looking forward, the business has one clear
“Last year was an exceptional year for us,
Leasing and Retail Director,
resonates with their brand partners.
NEINVER
and it is incredibly rewarding to see those
In the light of changing consumer behaviour
is having as close a relationship as they can with
efforts paying off this year,” says Joan Rouras, over the last few turbulent years, NEINVER with Rouras believing the key to achieving this
Leasing and Retail Director at NEINVER. has been proactive in adapting its operating their consumers, at every level. This is why they
“We have also continued to strengthen our strategies, with its primary goal to capture have rolled out projects such as increasing the also need to add processes and the question following our
relationships with our partners and with many consumers’ time and attention, as they not share of F&B space at their centres and creating that we continually ask ourselves in every roadmap and our
new brands valuing our partnership approach, only compete with other retailers, but also specially-designed areas to house this new project is, are we adding value? If the answer passion and focus on
is yes, then we carry on with resolve and
flexibility and success across all our projects.
excellence sets us apart. Above
with various leisure activities from spending
offering. Another way of reaching this goal is the
A standout example of this is our series of time at the beach to the increased use of digital clustering of centres in a bid to drive synergies determination.” all, we have an incredible team and the
branded events (what we call our Trademarks) platforms and social media. and competition between brands, similar to what Outlet retail has seen a spike in popularity best decisions come from the best talent,”
– such as Jungle Nights, 80’s party, Club Days “That said, designing the right strategy is all happens on high streets and e-marketplaces. following the pandemic, making it harder to Rouras highlights.
Over the years NEINVER has enjoyed
“The outlet sector today is very dynamic;
and Super Thursdays – which are achieving high about understanding what our strong points fantastic success, something which Rouras stand out from the crowd; however NEINVER although consumption is falling in other areas,
levels of brand participation and performance.”
are – brand, product, price – and focusing
continues to do this by ensuring every step
A project was set in motion in 2023 that in on them, as well as improving other areas puts down to ‘The NEINVER Way’, which in forward they take, they do it directly with their the outlet industry remains resilient and
was based on building up from sales to rents that are key for achieving good results, such as its simplest term is the company making sure it partners. They feel that being well-aligned with countercyclical during downturns. This makes
and Rouras highlights they are headed in the the shopping experience, service and safety,” specialises in everything that it does. their partners is the key to ongoing success, so us a reliable partner for brands seeking to grow.
“If we decide to push retail, we must think
right direction. From the end consumer to the Rouras comments. and act like a retailer because if we don’t, we collaboration is a vital part of every stage of As demand rises, the bar for quality will only go
As we move the conversation onto recent
their relationships.
higher, opening up many growth opportunities
brand, they have undoubtedly seen a change in
areas, not only in demand from their partners signings across the NEINVER portfolio, the become estranged from the reality and needs “We are clear about who we are and what and we look forward to seeing what this brings.”
but also in terms of quality. They are seeing Leasing and Retail Director highlights such of our partners. On top of this, we obviously we want to achieve, we are committed to www.neinver.com
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