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1 2 3 4
1. London, UK
A Legacy of Elegance East, Europe and select regions in Asia customer, ensuring their experience is as London, UK
2. Harrods,
3. Galeries
Lafayette,
and moving forward they will continue
memorable as the garments they choose.
4. Istanbul, Türkiye
expanding to bring their collections to One of the company’s slogans, ‘made Doha, Qatar
Bocan Couture was born from a deep passion for celebrating femininity and more women worldwide. by women, for women’, helps to influence
“We are exploring new markets in
elegance through meticulously crafted pieces. For this interview, we met with Ayşe North America and Asia while also the Bocan team dynamic and is at the
heart of everything the company does.
Bocan, Founder of the company to discuss the history of the brand, how it has working on collaborations with like- It fosters a collaborative and supportive
blended tradition with modernity and what its plans are for the future. minded designers who share our values of environment within the team and assists
sustainability and craftsmanship.” them in helping create designs that
fter inheriting the savoir-faire and A pivotal milestone for the company has but also opens doors to new markets and As our conversation moves onto the resonate with women. One of
Athe passion for the finest fabrics been their partnership and launch into the opportunities for growth. It is a testament topics of philosophy and sustainability, their goals is to empower every
from generations of textile traders in her world-famous Harrods department store to our dedication to quality and design.” Ayşe comments that the business focuses woman, whether she is part of their
family, Ayşe Bocan proudly continued her in London, UK. It has allowed them to The collection available at Harrods on creating designs that transcend while team or wearing their creations.
family legacy with the founding of Bocan bring their vision of timeless elegance to a features exclusive pieces designed incorporating subtle modern elements. By “We hope Bocan inspires women
Couture in 2013 alongside her daughters, global audience and connect with women specifically for this partnership. Ayşe honouring traditional craftsmanship and to feel confident and embrace
Ecem and Melike and together they work who appreciate refined craftsmanship. explains to us that these designs will combining it with innovative techniques, their individuality. Our designs
to inspire women to be feminine and Harrods, with their embodiment of luxury highlight their signature craftsmanship they achieve a balance that feels both are meant to celebrate their
bright in their most blissful and intimate and heritage, align perfectly with the brand and sustainability, offering clients a truly timeless and relevant. strength and elegance, serving
moments. values and mission of the business. unique Bocan experience. It is this philosophy that sets Bocan as a reminder of their worth and
The vision of the business has always “Being present at Harrods elevates our Within the store, they have ensured apart, this unwavering dedication to potential,” the founder emphasises.
been to create timeless designs that visibility on an international scale. It not that every detail reflects the brand ethos. quality, craftsmanship and storytelling. Since its launch 12 years ago, some of the
empower women and honour the art of only solidifies our position as a luxury brand From personalised fittings to bespoke Each piece in their collection is designed company’s most rewarding moments
craftsmanship. Over the years they have options, customers will have access to be an heirloom, timeless in its aesthetic include opening their flagship store
become a household name and a treasured to a tailored shopping experience that and meaningful in its creation. in Marylebone, collaborating with
brand for royals and distinguished women celebrates their individuality. “In terms of sustainability, this theme talented artisans and now featuring
for luxury nightwear and gowns across OUR CULTURAL AND Away from their presence in Harrods, guides every decision we make, from at Harrods. Each milestone is a
Europe and the Middle East. FAMILIAL HERITAGE IS THE their Marylebone flagship site has been sourcing eco-friendly materials like vegan reflection of the hard work and
“Our cultural and familial heritage CORNERSTONE OF BOCAN instrumental in helping them understand silk to minimising waste in our production dedication of the team.
is the cornerstone of Bocan Couture. COUTURE. GROWING UP IN the preferences of their international processes. We are committed to ethical “In the next five to ten years,
Growing up in a family deeply immersed A FAMILY DEEPLY IMMERSED clientele. It has allowed them to refine craftsmanship that respects both people we envision Bocan as a global
in textile traditions, we have always IN TEXTILE TRADITIONS, the customer experience and create a and the planet.” leader in luxury sleepwear,
valued the importance of storytelling WE HAVE ALWAYS VALUED boutique environment that feels personal Known for its personalised approach to celebrated for its timeless
THE IMPORTANCE OF
through design,” comments Founder STORYTELLING THROUGH and luxurious. It is this foundation that customer service, it all begins with them designs and sustainable
Ayşe Bocan. “Each collection reflects a DESIGN.” prepared them to meet the expectations listening to their clients and understanding practices. We will maintain
harmonious blend of cultural inspiration of Harrods’ discerning customers. their preferences. From bespoke designs our unique identity by staying true to our
and modern elegance, which has shaped Ayşe Bocan, In addition to its presence in the UK, to curated fittings, they strive to create values and continuing to innovate while
our unique identity.” Founder the business is present in the Middle a meaningful connection with every honouring our heritage,” Ayşe concludes.

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