Page 13 - #200 June/July 2025

In Brief
APPAREL GROUP REIMAGINES KOTON CONCEPT STORE FIRST FOREVER NEW STORE

AT DUBAI MALL, REINFORCING REGIONAL GROWTH VISION OPENS AT DUBAI HILLS MALL Roshn Breaks New Ground

ROSHN Group, the leading multi-asset real estate
Leading fashion and lifestyle retail conglomerate in the region, The esteemed global womenswear brand, developer in the Kingdom of Saudi Arabia and a
Apparel Group, have announced the opening of Koton’s renovated Forever New, has officially opened its PIF company, has broken ground on its first fully
concept store at Dubai Mall. first store in the UAE and it is situated at integrated residential community – ALDANAH
in Dhahran in the Kingdom’s Eastern Province of
Located on the first floor of one of the world’s most iconic Dubai Hills Mall. Dhahran. The new project will span over 1.7 million
shopping destinations, the store showcases an evolved retail The opening of Forever New’s flagship square metres.
identity with a curated focus on women’s and teen fashion. store in Dubai marks the brand’s debut in
This elevated store design reflects both Koton’s global brand the UAE market and its sixth standalone
direction and Apparel Group’s regional expansion strategy, store in the GCC. Primark To Land In The GCC
combining trend-led collections with a modern shopping Forever New now operates three Ireland-based fashion retailer Primark will open
environment tailored to the UAE’s dynamic fashion consumer. standalone stores in Kuwait, one in Qatar, its first GCC stores in partnership with Alshaya
The store offers a refined layout, immersive visual merchandising one in Bahrain and ten concessions across Group, marking its 18th and 19th global markets.
International fashion retailer Primark will open its
and collections that reflect the brand’s signature blend of elegance, Debenhams stores in Bahrain, Kuwait, first GCC stores later this year, beginning with The
accessibility and seasonality. Qatar and the UAE. With the addition of Avenues Mall in Kuwait in October 2025, followed
Currently operating 18 stores across the UAE, Saudi Arabia this new UAE flagship, Forever New now by multiple Dubai locations in early 2026.
and Bahrain, Koton is charting a regional growth strategy that operates a total of 13 physical locations in
includes upcoming market entries into Kuwait, Oman and Qatar. the region.
Tashas Group Set To Expand
Tashas Group plans to expand across the UAE and
MIDDLE EAST NEWS
ALDO have reopned their flagship store at Dubai PANTHEON DEVELOPMENT beyond with eight new locations identified for
Mall, unveiling a revitalised concept that elevates 2025, as the company shifts from its historically
both the brand and the customer journey. Located OPENS VOXA PROJECT cautious growth strategy to a more aggressive
on the ground floor opposite the iconic Dubai expansion plan. The company is currently on course
Aquarium, the newly renovated store reintroduces to open its very first location in Saudi Arabia this
September.
ALDO with a bold, modern identity at the heart VOXA will include studios, one- and will have access to an indoor gym,
of one of the world’s most prestigious retail two-bedroom apartments, penthouses, jogging track, yoga deck and padel
destinations. The refreshed ALDO store features office spaces and ground-floor retail units. court. A swimming pool, jacuzzi,
a spacious, contemporary layout, integrating Pantheon Development has announced cabanas and an outdoor cinema are Union COOP Adds New Sites
women’s, men’s and accessories collections The company has announced its readiness to open
into a seamless, unified space that caters to a the launch of VOXA, a new residential and included. The project will also feature two new branches in Dubai as part of its strategic
broad spectrum of style-conscious shoppers. A commercial project in Dubai’s Jumeirah a children’s play area, dog park, expansion plan aimed at strengthening its
key addition to the concept is the Charm Bar - a Village Triangle (JVT). This follows the landscaped green spaces, quiet zones presence across key areas of the city and serving
personalisation zone designed to enhance self- delivery of 10 projects in Jumeirah Village and collaborative workspaces. a wider segment of residents. One is located in Al
Khawaneej 2 and the other is located within the
expression and drive deeper brand engagement Circle (JVC). Kalpesh Kinariwala, the Founder “Rukan Community” project in Wadi Al Safa 7.
through customisable accessories. All of the units will be fully furnished, of Pantheon Development, said: “Our
have been designed to maximise comfort, vision for VOXA is to create a lifestyle-
functionality and flow between both driven, wellness-centric community that Cupbop Ready For Growth
PREMIUM DEVELOPMENT ARADA OPENS FIRST work and leisure. The project also offers blends luxury and practicality in one of Korean food brand Cupbop, known for its fusion of
Korean flavours served in a cup, is setting its sights
Dubai’s most exciting locations. As the
access to Sheikh Zayed Road, Al Khail
LAUNCHED IN ARJAN PRECISION WELLNESS SITE Road, Dubai Marina and Downtown. demand for experience-focused living on regional growth. With an upcoming debut in
Dubai soon and potentially 10 more stores in the
VOXA is being positioned to
continues to rise, VOXA is designed
serve a wide range of lifestyle needs to meet the aspirations of today’s pipeline, the Utah-born brand is also preparing to
enter the Saudi Arabian market while expanding its
Prospect, in partnership with Mulk Properties, has announced Arada has unveiled Akala, positioning it as the world’s first and is designed to support wellness, homebuyers who seek more than just a footprint across the UAE.
the launch of The LX, an AED350M boutique office and retail precision wellness destination and a new global hospitality productivity and connectivity. Residents residence, but a lifestyle.”
development situated in Arjan. Set for handover in Q3 2027, The and branded residences concept. The brand name derives
LX features 71 premium boutique office units and two curated from an ancient Sanskrit word meaning ‘beyond time’.
retail spaces. The flagship development, Akala Hotel & Residences,
With demand for flexible, high-specification office spaces will house 534 branded residences located between Dubai
at an all-time high in Dubai, The LX is positioned to fill a International Financial Centre (DIFC) and Downtown
significant gap in Dubai’s evolving commercial real estate sector, Dubai. The project comprises two 220m towers which are
the companies said. connected by a shared podium containing spa, fitness and
“The LX marks our strategic entry into Dubai’s commercial clinical wellness facilities.
property segment and we’ve done so with intention and insight,” Prince Khaled bin Alwaleed bin Talal, Executive Vice
said Nawab Shaji Ul Mulk, Chairman of Mulk International. Chairman of Arada, said: “With Akala, we are creating
Rajat Verma, Co-Founder of Prospect, said the project will be a sanctuary that reflects how people want to live today,
a targeted solution to an urgent market demand. “Our goal has where peak health, personal performance and rest are all
always been to develop where demand is real and rising. Arjan is part of the same experience. Akala is designed for the next
on the cusp of a commercial renaissance and The LX will be at generation of global citizens who want to live better, happier
the forefront of that transformation.” and longer.”

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