Page 33 - #200 June/July 2025

Designed
Instead, they incorporate local elements
ith a mission to make high-quality fash-
-
INTERVIEW to Inspire Wion accessible to everyone, the goal of in their store designs. For example, their Playing a pivotal part in their day-to-day oper
ations, sustainability is a long-term strategic
priority for the brand and they are commit-
Urban Revivo is to establish themselves as the Thailand store features an orchid-inspired
art installation and their Hong Kong site
ted to leading the fashion industry towards
world’s most influential fashion brand.
positive and lasting change.
includes an art piece inspired by the
Today the company is doing this through
“Our
sustainable
city’s iconic Bauhinia flower.
practices
a constantly growing portfolio of over 400
stores across Asia, Europe and North Amer-
impact virtually every aspect of
As our discussion lands on the
ica. They currently operate in China, Singa-
merce, Li highlights that they are both to break into
pore, Thailand, the Philippines, the UK and subjects of social media and e-com- Our strategy is our business. We are using more
eco-friendly materials, developing
the US and have plans to enter the Japanese core parts of their operations. the world’s more environmentally-conscious
market with the opening of their first Tokyo “In China, we are present on all most influential products, implementing greener
store later in 2025. major e-commerce channels and fashion hubs. operations and resource-efficient
This year marks a milestone for UR as we continue to deliver a strong production, ensuring a more
they expand from Asia into Europe and performance through these plat- Leo Li sustainable supply chain. For exam-
North America with major store openings. forms. Outside of China, our operations ple, we previously launched an eco-friendly
In February, they opened the first UR are focused on our own website. As we capsule collection based on REPREVE - a
store in North America in New York. Occu- continue to expand in Western markets, we recycled polyester fabric that is made from
pying 30,730sq ft in the city’s core SOHO are reinforcing the role of e-commerce in plastic bottles and certified by the Global
shopping district, it is their largest store our overall strategy.” Recycle Standard,” Li comments.
outside of China. The company has also built a strong social Embodying the spirit of continuous explo-
Meanwhile in May, they made their return media network across China and overseas. ration and urban living, the ethos of UR lies
to London and their entry into the Hong in its name and how it symbolises moder-
Kong market with two store openings. nity, fashion, quality and leadership. In the
Located in Covent Garden, the new London coming years, the brand will look to expand
store reinforces UR’s commitment to the its number of overseas stores to 200 while
European market, while the Hong Kong store further elevating their influence in the global
in Harbour City helps leverage Hong Kong’s fashion scene, especially in the US, Europe
influence as an important hub in the Asia-Pa- and other high-potential markets in Asia.
cific region to drive further expansion. “As we push towards this goal, the great-
Moving forward, they hope to expand est challenge facing not just us, but the
their impact globally to become one of the entire industry right now is uncertainty in
most recognised fashion brands in the inter- the global economy. However, we strongly
national fashion scene. “To achieve this goal, believe that markets do not dictate perfor-
our strategy is to break into the world’s mance - it is the companies themselves
most influential fashion hubs,” explains Leo who earn success. Even in difficult macro
Li, CEO of Urban Revivo. “These fashion capi- environments, there are always companies
tals not only put us in front of consumers who perform well regardless of the overall
with high spending power and high willing- market. The key is that businesses must
ness to spend on fashion, but also allow us adapt quickly to changing consumer trends
to gain early insights into regional fashion Through this, UR is creating a dynamic and make adjustments and innovations
trends, enabling us to respond swiftly with fashion community that strengthens their when necessary,” Li says.
localised designs.” presence both on- and offline. “Outside of China, we also need to
Believing that quality products and a As for AI, they are utilising the latest compete with well-established brands and
unique shopping experience are essential to technologies to improve the customer expe- adapt to cultural differences in each market.
the overall guest experience, UR is a design- rience. For instance, some UR stores feature We are confident, however, that we are
driven fashion company with over 600 AI styling and inventory check machines well-prepared to tackle these challenges,
in-house designers, a high amount for the that can recommend matching products especially with our strong design capabili-
fast fashion sector. based on a given product, creating a fun and ties, fast product turnover and immersive
Their dual-design hubs in London and easy experience for shoppers. shopping experience.”
Guangzhou ensure that their offerings are
both original and effectively capture local
consumers’ needs and preferences. Mean-
while, their digitalised supply chain allows
them to translate design concepts into
products in as little as 10 days, enabling the
company to respond rapidly to changing
trends and diverse tastes.
Established in 2006, Urban Revivo (UR) is one of the first brands UR also pays special attention to creating
in China to adopt the fast fashion business model. By offering more a unique offline experience. Unlike other
creative designs, better quality products and more sustainable fashion, major fast fashion brands, they do not apply
the company continues to challenge and revolutionise the conventional the same standardised design to every store.
notion of fast fashion. Here, RLI spends some time with CEO Leo Li to
learn more about this brand that takes the road unexplored.
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