Page 5 - #200 June/July 2025

RLI Meets

and comprehensive. Today’s consumers
WHO’S WHO in Retail seek experiences that bring meaning to hidden in the emotional connections built
during customer interactions - when a shop-
their lives and build deeper emotional ping experience becomes a lasting memory or
connections - not just products. As a result, a feeling of trust. For me, staying connected
personalised customer experience has to that journey means being present in the
become one of the most critical priorities field. The enthusiasm of our teams, the
in retail. At Boyner, we continue to lead atmosphere in our stores and the feedback
this transformation with a sharp focus on we receive from our customers constantly
customer happiness and experience. inspire me.

Eren Çamurdan, CEO, Boyner
What are your key priorities as a leader and What part does the business play in the
To begin with, what are the key objec- have these shifted at all in recent times? environment of sustainability and how Communicating
tives for the business moving forward is this concept integrated within the
in the coming months? In a business environment shaped by speed, company as a whole?
uncertainty and high expectations, it’s in a Complex World.
For over 40 years, we’ve been a pioneering essential to not only design a sound strategic Sustainability is an integral part of our busi-
brand in Türkiye’s retail sector - not only journey but also build a culture that empow- ness model. From using recycled materials
tracking evolving customer expectations but ers teams to unlock their potential. We in our products to improving energy effi-
also shaping them. With 129 stores across embrace a leadership approach that encour- ciency in our stores, from reducing carbon
44 cities in Türkiye, a nationwide online ages participation, fosters open communica- emissions in logistics to initiating art Innesco delivers purposeful marketing and messaging
platform and advanced digital infrastruc- tion and enables collective progress through projects shaped by upcycling, we are
ture, we operate a powerful omni-channel a shared vision. I believe true leadership lies committed to building a more conscious for ambitious real estate assets- from retail and logistics
model. Our key growth areas include the not only in achieving goals but in making future at every step. to placemaking and beyond.
recently launched marketplace and Boyner teams part of the journey.
Now - which offers flexible services such as
90-minute delivery, try-before-you-pay and If we look at the retail industry as a Specialist. Thoughtful. Expert.
on-location trials - services that are first-of- Who or what has been the biggest influ- whole, what lessons has the business
their-kind both in Türkiye and globally. We ence in your leadership journey and how learnt from navigating major disruptions
focus on delivering a rich, innovative and has it shaped your approach to your role? and do you feel this has better prepared
personalised experience at every touchpoint. you for future challenges?
Throughout my leadership journey, I’ve
been shaped by both inspiring individuals The past few years have been a time of
Has your company’s strategy evolved at and transformative experiences. I see lead- restructuring and adaptation for the retail
all to address shifting consumer behav- ership as more than direction-setting; it’s sector, driven by fast-changing customer
iour and economic changes? about bringing together diverse disciplines, expectations, digital transformation and innesco.co.uk
emotions and ideas to create value, inspire global macroeconomic uncertainty. We
Customer expectations are no longer others and drive transformation. entered this period as an organisation with London - Paris - Madrid - Dusseldorf - Riyadh - Abu Dhabi - Johannesburg
limited to the product itself. Speed, a strengthened digital infrastructure and
personalisation, environmental and social an agile mindset. The lessons we’ve learned
consciousness and emotional connection all How important are marketing and social have helped us prioritise efficiency, main-
have a direct impact on the experience. At media in your growth strategy and do tain our investments and implement timely
Boyner, we design our business to create you think AI and automation will impact strategy revisions.
value for our customers and for every life the retail landscape?
we touch. Technology investments have
become central to how we deepen customer Marketing and social media strategies are And finally, any last thoughts for our
engagement. AI-powered applications foundational to our growth plans. We position readers or is there anything else you
allow us to further personalise the expe- all communication channels as brand touch- would like to add?
rience, while combining speed and ease points that reflect our values and identity. We
to strengthen every touchpoint - transform- leverage AI and automation technologies to The future of retail will be shaped not just by
ing shopping into a holistic journey. better understand our customers and provide products or technology, but by meaningful
them with intuitive, personalised experiences. experiences that connect with people. At
Boyner, we’re committed to turning shop-
What do you see as the biggest oppor- ping into a journey of emotional connection.
tunities in retail over the next few years What do you find most rewarding about Because the true strength of a brand lies in
and how are you positioning yourselves leading a retail company in today’s climate the value it adds to people’s lives. Every day,
to capitalise on them? and how do you personally stay inspired we work to amplify that impact and take
and connected to your brand’s mission? steps that will shape a better tomorrow. We
As consumer habits evolve rapidly, expecta- will continue to inspire and enrich the lives
tions are becoming more personal, authentic The most meaningful moments are often we touch along the way.

4 RETAIL & LEISURE INTERNATIONAL JUNE/JULY 2025