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will remain in place until 31 October. Brainchild of Laura Youngson, Founder
of football boot brand IDA Sports, is a vibrant hub for women’s sport, bring-
ing together high-performance gear, independent brands, live events and
community energy under one roof. And, at the heart of SOOO’s mission is a
commitment to changing the game for women in sport - not just by putting
female athletes in the spotlight, but by giving them access to the tools and
equipment they deserve. That means comfortable, high-performing gear
designed specifically for women, created by brands who understand that
one-size-fits-all simply doesn’t cut it. Throughout its run, visitors can explore
products from over 20 innovative, UK-based small businesses, most of which
are usually only available online. From custom-fit activewear to specialist
sports equipment, these brands are reshaping the market with gear that’s
8 engineered with women in mind.
Outernet is the most visited cultural attraction in the UK, an immersive
entertainment district bringing together breath-taking arts, culture and
music experiences for all the family. This extraordinary entertainment
district brings you a daily schedule of music, arts and entertainment pro-
gramming presented on the world’s largest LED screens, along with exciting
places to eat, drink and watch live music. Outernet is a global media and
entertainment company that creates connected city-centre entertainment
districts where music, film, art, gaming and retail experiences come to life
in new breath-taking ways courtesy of their unique creative and technical
capabilities. On site you will find The Now Building and Now Trending, public
galleries featuring giant Ultra HD screens delivering the most jaw-dropping
audio-visual experiences in the world. There is also a 2,000 capacity state-of
the-art live music venue as well as further music and retail spaces spread
9 throughout the district.
6 7
The Frankie Shop held a pop-up shop at Mina Zayed Port in Abu Dhabi,
6. The Louis, Shanghai, marking its first retail presence in the Middle East. The pop-up, which ran
offer a mix of Instagrammable moments and tactile luxury, inviting guests sory design. Conceptualised and produced by Profirst, China from 18 April to 1 May, featured an exclusive Abu Dhabi collection with 50
to explore the brand’s latest collections in a way that feels both nostalgic the space is designed to evoke the feeling of stepping 7. High Nine Line, New exclusive designs and other pieces. In addition to fashion, the pop-up plays
and cutting-edge. inside an igloo-inspired snow cave, with a deep blue York City, US host to a line-up of lifestyle and design collaborations that blend fashion, art
8. Style Of Our Own,
As for a world-class example of an adaptive retail space, look no further floor, snow-white falls and a luminous ceiling that London, UK and culture. This included a 48 Collagen Café, offering specialty coffee and
-
than The Louis from luxury fashion brand Louis Vuitton, a boat-shaped con - mimics the natural textures and tones of an alpine land 9. The Frankie Shop, drinks, with LED masks also available; a special illustration by Tulip Hazbar,
cept shop in Shanghai, with upper levels designed to resemble its classic scape. This striking environment serves as the perfect Mina Zayed Port, Abu paying tribute to Abu Dhabi through the lens of The Frankie Shop; hanging
trunks. The new shop is located at the front plaza of HKRI Taikoo Hui, a backdrop for Zara’s exclusive Ski Collection, featuring Dhabi, UAE palm tree carpets, designed in collaboration with regional creative Cheb
10. Outernet, London,
shopping mall in central Shanghai. The main body of the ship is wrapped in stylish, high-performance winter wear for men, women UK Moha; a curated selection of Karen Wazen sunglasses, presented with cus-
a metallic monogram, with a silvery anchor shaped like the LV logo dropped and children. Beyond its visually compelling aesthetic, 11. CHANEL, Saint tomised pouches from The Frankie Shop. The pop-up also included styling
from the front of the ship to the ground. The ship’s upper levels were designed the pop-up delivers a multi-sensory experience that Tropez, France sessions with The Frankie Shop’s Founder, Gaëlle Drevet and fashion influ-
to look like Louis Vuitton’s historical trunks, stacked in different sizes. An extends beyond shopping. An all-day hot chocolate bar adds warmth and hos- encer Bettina Looney.
outdoor terrace is located in a sunken area of the deck and features parasols pitality, encouraging visitors to linger and engage with the space. By merging An activation which ran until 4 May this year was a unique one where food
to create a seaside atmosphere. According to Louis Vuitton’s in-house design experiential retail with seasonal storytelling, Zara’s Verbier pop-up exem- and beauty came together as Charlotte Tilbury and EL&N opened a pop-up
team, the boat shape pays homage to Shanghai’s port culture as the “Gate- plifies how brands can create immersive, destination-worthy retail spaces at Dubai Festival City Mall. At the Charlotte Tilbury and EL&N pop-up, guests
way to the East”, while also nodding to the brand’s history of crafting trunks that captivate customers and bring collection to life in an unforgettable way. were able to try out the new Pillow Talk Beauty Soulmates products. The trol-
for transoceanic voyages. It was designed to “create a new cultural land- Lone Design Club (LDC), the pioneering retail platform championing inde - ley comes in bright pink with cute slogans - for example, “Darlings, all you need
mark” within Shanghai’s central business district. The shop comprises three pendent, conscious fashion and lifestyle brands, returns to the capital with is love and pillow talk”. The Tilbury Treat was available and guests were able
floors. The first two floors are dedicated to an exhibition that showcases the a new retail pop-up inside the iconic Battersea Power Station. Marking its to enjoy a one-hour makeover and a mini perfume. Guests could also indulge
brand’s culture and history, with acafe sitting at the top. The exhibition ends longest pop-up to date and its first London location in over a year, Battersea 10 in the limited-edition menu, which was been inspired by the new collection.

with a gift shop, where a selection of leather goods, accessories, shoes and Power Station is a five month residency following 18 months of building
travel items is available for purchase. Revolving Spaces, LDC’s new proptech platform. Designed to unlock physi- 11
Completely redesigned last year by the architect Peter Marino, the cal retail for fashion and lifestyle brands, Revolving Spaces helps landlords
CHANEL boutique in Saint-Tropez, located in the heart of the iconic Villa activate underused space on high streets across the UK with curated, flexible
La Mistralée, again reopened its doors for the summer season. A veritable concepts. LDC’s mission extends far beyond simply opening stores. As the
invitation to sit back and relax, this boutique, designed to resemble a holiday incubation arm of its wider ecosystem, it scouts and supports the next wave
home, evokes both the spirit of Saint-Tropez and the décor of La Pausa, Gabri- of standout brands to enter physical retail.
elle Chanel’s legendary villa in Roquebrune-Cap-Martin. This year, the pool At Eldon Square, the opportunity was recognised to create a destination
house, surrounded by a verdant Mediterranean garden, has been redecorated that could adapt to shifting consumer patterns while making a lasting con-
7
in a relaxed, pop style, in the colours of the House’s summer collections: pink tribution to Newcastle’s culture and economy. Beyond standard retail hours,
and apricot-painted wooden walls, waxed concrete floors, big screens, as the potential was seen to build on Newcastle’s vibrant evening economy,
well as raffia and rope details. Striped poufs and cushions with black piping transforming a part of the city into a hub of activity, day and night. The vision
echo the contrasting braid and the swimsuits to be found in the CHANEL is now taking shape with the arrival of Freight Island, a 60,000sq ft space on
Coco Beach 2025 collection. the roof of Eldon Square. Designed with agility in mind, it will feature street
The French fashion house Jacquemus kicked off the summer season of food kitchens from around the world, a high-end restaurant, a central bar
2025 with the opening of a pop-up in Ibiza. The temporary shop opened with retractable roof and a stand-alone music and events venue. Its flexible
its doors on the island until the end of the season, in the idyllic Cala Jondal. layout will allow for seasonal activations, pop-up concerts, touring shows and
The label also set up a unique “beach club” on the fine sands and in front corporate events, ensuring the space can continually evolve to meet changing
of the blue, crystal-clear Mediterranean waters. Jacquemus found a space audience needs. Its arrival signals a growing shift in the retail and leisure
fully aligned with its own DNA in this gastronomic corner of Ibiza. It had an sector, one where adaptive, experience-led spaces are key to attracting vis -
atmosphere imbued with the purest Mediterranean essence, materialised itors, encouraging longer dwell times and ensuring city-centre designations
through a menu that is an element of the fusion between the blue Mediter- can thrive for years to come.
ranean waters, the fine white sands and the green of the pine forests that As women’s sport continues its well-deserved rise in visibility and momen-
surround Casa Jondal. tum, a brand-new experience arrived in the heart of London to celebrate,
Zara’s Ski pop-up in Verbier transforms the traditional retail experience support and supercharge that movement. SOOO (Style Of Our Own) is an
into an immersive winter escape, blending fashion, functionality and sen- immersive pop-up store that has taken over Regent Street this summer and

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