Page 43 - #202 October 2025
P. 43

Pulse Wadi, Riyadh, Saudi Arabia,       HE MIDDLE EAST and North
 Spotlight On                                         Designers, LWK + PARTNERS           T long been recognised as a
                                                                                              Africa (MENA) region has

                                                                                          dynamic hub bridging East and
                                                                                          West, marked by rapid urban-
                                                                                          isation,  ambitious  economic
                                                                                          diversification strategies and a
                                                                                          young, tech-savvy population.
                                                                                          Over the past two decades, it has
                                                                                          undergone  a  profound  trans-
 Where Lifestyle                                                                          formation, with cities such as
                                                                                          Dubai, Riyadh, Doha and Cairo
                                                                                          emerging as global centres of
 Meets Retail                                                                             commerce,  culture  and  inno-
                                                                                          vation. This energy has created
                                                                                          fertile ground for the evolution
                                                                                          of the retail real estate market, a
 From ultra-modern malls to lifestyle-driven mixed-                                       sector that not only reflects con-
                                                                                          sumer demand but also plays a
 use destinations, retail real estate projects across                                     central role in shaping lifestyles
 the MENA region are reshaping the way people                                             and cityscapes.
                                                                                            Retail in the MENA region has
 shop, dine and socialise. As global brands expand                                        moved far beyond traditional
 and local developers innovate, these new spaces                                          shopping malls. Today, the focus
 are redefining retail as an experience, not just a                                       is on mixed-use developments
                                                                                          that  seamlessly  blend  retail,
 transaction. Over the coming pages we delve into the                                     leisure, hospitality and entertain-
 new wave of projects sweeping across the territory.                                      ment. These projects are designed
                                                                                          not only to serve as commercial
                                                                                          hubs but also as lifestyle desti-
                                                                                          nations,  offering  experiences
                                                                                          that  resonate  with  both  resi-
                                                                                          dents and international visitors.
                                                                                          From luxury fashion districts
                                                                                          and waterfront promenades to
                                                                                          futuristic mega-malls and com-
                                                                                          munity-centric shopping centres,
                                                                                          retail real estate projects are rede -
                                                                                          fining the way people engage with
                                                                                          urban spaces.
                                                                                            The sector is being driven by
                                                                                          several converging forces. Gov-
                                                                                          ernments across the region are
                                                                                          prioritising diversification away
                                                                                          from oil, with retail and tourism
                                                                                          positioned as strategic pillars of
                                                                                          growth.  International  brands
                                                                                          are expanding their presence,
                                                                                          eager to tap into a young demo-
                                                                                          graphic with high purchasing
                                                                                          power and a growing appetite
                                                                                          for global trends. At the same
                                                                                          time, local developers are intro-
                                                                                          ducing innovative concepts that
                                                                                          blend tradition with modernity,
                                                                                          catering to evolving consumer
                                                                                          expectations.
                                                                                            As the retail landscape contin-
                                                                                          ues to shift, MENA’s real estate
                                                                                          projects stand as a testament to
                                                                                          the region’s ambition: to create
                                                                                          world-class  destinations  that
                                                                                          combine commerce with culture,
                                                                                          shopping with experience and
                                                                                          architecture with identity.
 42 RETAIL & LEISURE INTERNATIONAL OCTOBER 2025
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