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EVENT PREVIEW - MAPIC OVER THE PAST FIVE YEARS , Europe has A special bonding moment: the MAPIC
experienced a surge in American and Asian Awards Ceremony and 30th Anniver-
retail concepts, reshaping the consumer sary Cocktail (November 4 – 18:30)
landscape. New trends are redefining the This year marks a milestone for MAPIC. To
sector: the rise of lifestyle-driven concepts, celebrate its 30th edition, the MAPIC Awards
Ceremony will adopt a refreshed format
the explosive growth of K-beauty, the spread
The Countdown is on... of coffee shops and bubble tea and the focused on dialogue and value, held in the
growing appetite for American sweet treats.
iconic Grand Auditorium - the legendary
This momentum shows no sign of slowing
mony is free and open to all MAPIC attendees.
down. Bubble tea continues to thrive, with stage of the Cannes Film Festival. The Cere-
trendsetter GongCha now entering European
For its 30th edition, MAPIC reaffirms its role as the world’s premier retail property markets. Collectibles are booming, led by Following the ceremony, all MAPIC partici-
event, with a special spotlight on American and Asian brands starting their expansion Pop Mart and new entrants such as Ohku, pants are invited to join the 30th Anniversary
into the European and Middle Eastern markets. Through its Global Executive Retail while Korean photo booth operators like Cocktail at the Majestic Hotel for a grand
celebration, culminating in a spectacular
Photoism are testing the waters in Europe,
Programme, MAPIC 2025 will host ambitious new entrants alongside long-standing offering landlords innovative ways to activate fireworks display over the Croisette.
participants, creating a dynamic platform where innovation meets experience. compact retail spaces.
Indulgent concepts are equally on the rise. To learn more about the landmark 30th
Among tariff uncertainties, many American edition of MAPIC, or to book your ticket
brands view Europe as fertile ground. Krispy for the event, please visit www.mapic.com
Kreme continues to grow across the UK,
Ireland, Germany, Spain and France, while
Argentinian premium ice cream brand Luc-
ciano’s is expanding in Italy and Spain, with
France and the Middle East firmly in its sights.
MAPIC’s mission remains clear: to provide
the world’s leading retail leasing marketplace
and connect global decision-makers.

In 2025, participants will benefit from
multiple tailored opportunities to
forge partnerships and accelerate
international growth:

ƽ International Retail Networking Event
(4 November – 17:00) - By invitation only,
this exclusive event brings together lead-
ing landlords with innovative brands from
Asia, the Americas and the Balkans seek-
ing international expansion platforms.

ƽ International Pitching Sessions - Over
two days, geographic pitching sessions
will showcase international retailers
to landlords and operators looking to
diversify their tenant mix.

ƽ Networking Hub - The new Riviera 8
venue will host Premium Hospitality
Suites and private Networking Tables in a
calm, comfortable and fully serviced envi-
ronment, designed to foster meaningful
connections and accelerate deal-making.

ƽ International Pavilions - India takes
centre stage this year, presenting oppor-
tunities for retailers to expand in its
dynamic domestic market while explor-
ing growth prospects in Europe. Turkey
and the UK return with dedicated
pavilions, while the Cities Pavilion will
spotlight major European cities invest-
ing in vibrant city-centre regeneration.

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