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Magazine Ads Final.pdf 1 02/06/2025 16:19
Magazine Ads Final.pdf 1 02/06/2025 16:19
RLI Most Immersive Attraction & Experience

Immersive attractions and experiences are emerging as a strength of the retail and leisure industry and
are key to invigorating shopping centres and destinations. In this category, judges looked for an attrac-
tion or experience that completely immerses the customer in a unique and innovative way.

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VIRTUOCITY

Qatar stands on the brink of becoming a global Esports hub, leveraging the soaring popularity of video game tournaments
worldwide. Leading this transformation is VIRTUOCITY, the region’s first dedicated digital gaming hub. This innovative arena
seamlessly blends the virtual and real worlds to create an electrifying competitive environment. Featuring full-motion racing
simulators, a versatile Esports arena and adventurous Escape rooms, VIRTUOCITY offers a captivating digital experience for
both teens and adults. Its array of interactive attractions pits player against player and team against team, bringing cutting-
edge technology and innovation to the forefront. As the premier venue for Esports tournaments, VIRTUOCITY stands at the
heart of this thrilling transformation. More than just a premier entertainment hub, it serves as an educational battlefield
where gamers can sharpen their skills and rise as future Esports champions or even Olympians.

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