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national and international brands, focusing on sport, the sea and local bail-Rodamco-Westfield showcases its vision to play an active part in
products. It promises to be a premier destination for residents, tourists the sustainable transformation of cities, connecting future-oriented
and visitors to the adjacent marina as well as Genoa more generally. models for urban living with the historically developed Hamburg
After an eight year wait, one of Germany’s largest malls has finally identity. In line with their sustainability strategy, Better Places 2030,
opened with 100,000sq m of retail, dining and event space as Hamburg Westfield Hamburg-Überseequartier will foster new modes of sus-
celebrated the grand opening of the Westfield Überseequartier on 8 tainable mobility, including e-vehicle platforms, smart shuttles and
April. Featuring 170 stores, 40 dining experiences, a new art museum, the implementation of intelligent logistics and traffic control systems.
three hotels and a cruise ship terminal, the mall is the latest section A new world-class destination, The Ellinikon is an upcoming ‘smart’
of Hafencity to open. Located directly on the River Elbe with its own and ‘green’ city on the Athens Riviera and constitutes the largest urban
pier and terminal for cruise ships, the new mall is right in the heart regeneration project in Europe. With views of the endless blue of the
of Hamburg - just a 15-minute walk (or one subway stop) from the Aegean Sea and breathtaking sunsets, The Ellinikon is the ultimate
city centre, Westfield Hamburg-Überseequartier seeks to be more year-round destination. The 15-minute paradigm city offers a new
than just a consumer temple: Its Port des Lumières multimedia art contemporary way of life for everyone. Smart residences, top shop-
experience and the ten cinemas of Kinopolis also offer culture and ping offerings, high-end gastronomy and entertainment options, place
entertainment. With this mixed-use development, the developer Uni- The Ellinikon at the centre of global interest. The Ellinikon, the new

Westfield Hamburg Überseequartier, Hamburg, Germany Developer Unibail-Rodamco-Westfield

52 Retail & Leisure International November 2025