A brand that once defined California cool is plotting its US comeback and it includes opening a global creative HQ in New York City and flagship stores.
The company has signed a lease with Hudson Square Properties in New York City for what will become the company’s new global creative headquarters. The deal includes more than 38,000sq ft across two floors at 160 Varick Street, in downtown Manhattan.
In a statement, Esprit CEO William Pak, who took the reins of the company in March 2022, said the decision to move the creative headquarters to New York City was done as the brand looks “to resonate with a global audience.”
“New York City is the cultural epicenter of the world, a diverse city full of incredible talent,” said Pak. “From a creative and design perspective the next evolution of Esprit, like New York, will be sleek, aspirational and timeless.”
