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FamilyMart Enters the World of Fashion

The Japanese convenience chain FamilyMart has launched a convenience wear clothing range consisting of a 68-piece range of essential clothing.

The range is set to be sold across its stores and online is built around neutral tones. The colours of the range are largely black, white, greys and navy and the collection was jointly developed by Asahi Kasei Co., utilising its ‘Paircool’ fabric, and designed by Facetasm designer Hiromichi Ochiai.

According to Hypebeast, the range spans t-shirts, long-sleeves, tank tops, shorts and socks, and will be packaged neatly within zip lock bags featured detailed information about the product’s size, colour, material and measurements. The range will also extend beyond clothes out to towels as well.

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