US guitar maker Fender will open its first-ever store in Japan at the end of this month, opting for the nation’s capital, Tokyo, to make its retail debut.
Located in The Ice Cubes building, in the trendy Harajuku-Omotesando district, the 1,068sq m, four-storey Fender Tokyo flagship store will open its doors on 30 June.
Commissioned by Klein Dytham Architecture, the store will feature the full range of Fender products, including Fender Custom Shop , Made in the US and Made in Japan models, acoustic guitars, ukuleles, amplifiers, pedals and more. In conjunction with the store opening, Fender will also launch a brand new Made-in-Japan fashion brand, F Is For Fender, available for purchase in the Fender Tokyo flagship store.
On the basement floor, the flagship store will house an original coffee shop, Fender Cafe powered by Verve Coffee Roasters, and an event space that can host various events such as broadcast shows, panel discussions, performances and workshops.
The first floor will feature newly released and featured products including electric and acoustic guitars, basses, artist signature models, and accessories. Visitors will discover all-new, original merchandise exclusive to Fender Flagship Tokyo, which includes clothing, hats, home and office items, stationary, and other lifestyle goods, including the F Is For Fener line, an apparel collection for all men and women inspired by the history of guitar in music culture with an urban, modern spin.
