Spanning an area of over 6,000sq ft, the house stores the brand’s women’s and men’s ready to wear collections, accessories and leather goods over two floors.
Located in Manhattan’s Fuller Building, the store has been reinterpreted in a one-of-a-kind concept realised by FENDI, through a creative collaboration with Artistic Directors Kim Jones and Silvia Venturini Fendi.
The façade maintains its original aesthetic, preserving and paying homage to the building’s historic appearance. The windows have been inspired by iconic FENDI signatures, transforming the parchment lether from the FENDI Archive trunks, the Selleria stitching, new modern gold metal, and the silhouette of the iconic and very recognisable peekaboo bag. Customer’s eyes will be caught with a glass sphere suspended from the ceiling, intended to be the focal point of the store.
The second floor opens to a display of the women’s ready-to-wear collection whilst three sliding brass doors unveil the VIP Room that has been designed to have a soft cocoon feel created by curved ivory mohair walls and pink carpeting. Furthermore, a special lounge area with glass walls and luminous ceiling is available to enrich the client experience and can be privatised with ivory curtains.
