Covering an area of 7,560sq ft, the new store will be located in central Milan in a landmark building a few steps away from the La Scala theatre.
Expected to open in March ahead of the international furniture and design trade show Salone del Mobile, the new store has been created by the Rome-based luxury company and Design Holding, jointly controlled by Investindustrial and The Carlyle Group. The company’s created Fashion Furniture Design, (FF Design), to develop the new Fendi Casa business.
The new joint venture will see Silvia Venturini Fendi, the house’s Director of Accessories and Men’s Wear continue to creatively lead the Casa collection.
Daniel Lalonde, CEO, Design Holding, commented: “This new Fendi Casa flagship store is an important milestone in our journey with Fendi. The project itself is not just a boutique, it’s a big statement of the allure and modernity of the new Fendi Casa. Placed right in the centre of Milan, it will host the entire new collection characterised by the elegance and style of Fendi products, enhanced by Design Holding’s leadership in the design market.”
