The Swiss privately-owned fragrance and taste company Firmenich has announced the opening of its new customer experience studio in Guangzhou, China, continuing its expansion in China.
The studio is the company’s first integrated sensorial centre in South China, allowing the Group to respond with agility to local consumer and customer demands for tailored and health-conscious products in this fast-growing market.
“Bringing the Group’s commercial, marketing and creative teams under one roof in Guangzhou, where they can co-create innovative offerings with our customers, gives us a unique position in the all-important Guangdong province after over 30 years of successful China operations,” said Paul Andersson, President, Firmenich China.
“In line with Firmenich China’s Transform 2025 plan that guides our growth strategy, opening a customer-centric facility in Guangzhou reinforces our strong commitment to the country, the economy of Southern China and the fast-growing customer base in the dynamic South,” continued Andersson.
“Firmenich is working with its customers to shape the future of fragrance and the diet transformation of taste and beyond. We are thrilled to see China poised to become a leading consumer market globally, and this centre is a key step to work more closely with our local customers,” commented Emmanuel Butstraen, President of Taste & Beyond.
