The first officially licensed Liverpool FC stand-alone store in Dubai opened its doors on Wednesday in The Dubai Mall. The store is in partnership with The BootRoom Collection. The LFC Store offers fans the chance to purchase merchandise and memorabilia exclusive to the club.
Boasting the widest range of LFC licensed products, including home, away and third kits for adults and children, as well as classic retro pieces and gifting items, the store also provides exclusive memorabilia items such as signed shirts, boots, balls and images from some of the current LFC players along with legends of Anfield.
Fans also have the opportunity to personalise their shirts with an exclusive in-store service that prints names in the official LFC font. There’s also an in-store photo opportunity with the “This is Anfield” sign – as the players do on match day.
‘When Liverpool FC approached The BootRoom Collection earlier this year to discuss the opportunity to open the first officially licensed LFC store in Dubai, I knew this was not an opportunity to pass up. As a lifelong Liverpool FC supporter, I am delighted to be working with one of the world’s most iconic sporting brands to offer a wide range of LFC merchandise and memorabilia.” – Craig McKelvie, founder & CEO of The BootRoom Collection
