London Designer Outlet (LDO) has announced the arrival of two new leading international brands with French Connection and Rituals taking space at the premium outlet shopping destination at the heart of Wembley Park.
Renowned for its diverse range of stylish and high-quality womenswear, menswear, accessories and footwear, French Connection opened its 1,919sq ft store last weekend after agreeing a three-year lease. The international brand which seamlessly blends trendy design with timeless classics, ensuring it remains the go-to destination for those seeking modern, sophisticated and effortlessly cool wardrobe staples, reported a strong opening weekend with LDO shoppers flocking to the new store to take advantage of its 20 per cent off opening offer.
Meanwhile, specialists in luxurious bath, body and home products, Rituals is set to open its new 2,434sq ft store at the end of October after signing a 10-year lease. Rituals prioritises people and the planet, with products developed using ingredients of natural origin that help to transform daily routines and help connect and balance body, mind and soul.
Both stores will be located on Level 1 and will complement LDO’s existing array of leading brands such as Levis, Boss, Nike, Tommy Hilfiger and Calvin Klein which will be adjacent to the new arrivals.
The signing of French Connection and Rituals comes after LDO reported a record breaking August with sales growing by 12.5 per cent year-on-year, exceeding £10M. This was LDO’s strongest-ever sales performance outside of December and follows a blockbuster summer when sales reached almost £29M in June, July and August thanks to a series of major shows and events taking place at Wembley Stadium.
Matt Slade, Retail Director at Quintain, said: “It is great to welcome two more high-quality brands to LDO as we continue to diversify our retail offering. We expect both French Connection and Rituals to be popular with LDO shoppers thanks to their fantastic array of products, and these expectations are already proving true with French Connection reporting such a strong opening weekend of sales. Having a diverse mix of leading international brands who continue to invest in their stores to enhance the shopping experience for customers is why LDO retailers continue to report such strong sales figures. To ensure we continue to attract shoppers from across London and beyond, we hope to announce further new arrivals in the coming weeks to both our retail and F&B line ups as we strengthen our position as London’s outlet powerhouse.”
