The new space is dedicated to circular fashion and highlights sustainability and the circular economy initiated with the launch of the Go for Good label three years ago.
It comes as part of an ongoing rethink of the department store’s offering, initiated with the arrival of Marianne Romestain as buying and merchandising director for Galeries Lafayette and BHV Marais.
“After everything that was written about the end of the department store model, the reopening after pandemic-related closures showed that people were happy to see us again. So we’re pleased to kick off the year with a complete renewal of our offer and our spaces, for a reworked customer experience that has been designed to align with the trifecta of what clients want right now: products, services and pleasure,” Romestain told WWD in an interview ahead of the launch.
At the heart of this strategy was the overhaul of the store’s second, third and fourth floors, taking place within the wider framework of the ambitious “Projet Lumière” renovation project scheduled to run until 2024, which included the restoration of its famed century-old stained glass cupola, finalised earlier this year.
