For several months, it is already known that the retailer Metro wants to separate from the retail giant Real. Due to changes in the corporate structure, there was apparently no room left for Real’s portfolio in the Metro AG portfolio, which is why the company was betting on a quick sell on Reals.
According to Kaufland’s head Patrick Kaudewitz, the company is interested in the acquisition of Real stores. The company plans to take over some 80-100 locations of the self-service markets, which are usually located in larger halls.
A consulting firm has already been contacted and should deal with the transaction. About the acquisition says the trade manager: ‘It was a historic opportunity for the Kaufland Group to acquire such large areas, which probably would not exist in the mold so fast anymore.’
This deal is expected to give the retail a boost in the in-store sales and raise by that the supermarket’s market share. It would also be conceivable that Kaufland could benefit from a complete takeover of the e-food market. So far, Kaufland had shown little ambitions in terms of online marketplace.
