One of the biggest-selling golf apparel brands in the UAE, J.Lindeberg, is putting down solid foundations in the Emirates as it launched its global flagship store in The Dubai Mall, with plans already in place to expand across the region.
Following on from our news piece earlier in the week, J.Lindeberg has launched its new store and it is located on the ground level in the world’s largest and most famous shopping mall, the 270sq m retail outlet stocks the full range of J.Lindeberg’s sport and fashion collections that include golf, racket, ski, outdoor, active and athleisure collections, and is the first store globally to showcase the brand’s new interior direction.
The new store celebrates the brand’s Scandinavian heritage with a sophisticated and clean aesthetic and has been inspired by the iconic J.Lindeberg bridge logo, featuring a geometric play between curves and straight lines throughout the store, as well as colourful surfaces and repetitive graphic elements that create a futuristic and luxurious ambience.
The first stand-alone store opening for J.Lindeberg in the Middle East marks a significant milestone for the brand and is not only a celebration of the incredible success it has achieved in the Middle East, but symbolises the exciting new era under the leadership of CEO, Hans-Christian Meyer.
Commenting on the new flagship store, CEO of J.Lindeberg, Hans-Christian Meyer said: “J.Lindeberg’s goal is to inspire the UAE’s energetic urbanites to aim higher and live life to the fullest. Every part of the brand’s new flagship store lives and breathes the brand’s sophisticated sporting energy and brings to life the Scandinavian progressiveness that we stand for.”
He added: “Dubai is renowned for its booming retail and fashion offering, and we wanted to offer shoppers from around the world access to the full J.Lindeberg retail experience. As one of the world’s most desirable function and fashion brands, it only seemed natural for us to launch the brand’s flagship store in one of the most famous shopping destinations in the world.”
