The company has recently inaugurated the Columbia store at Jewel Changi Airport to bring the brand’s vision of helping people to push their boundaries and achieve their greatest potential.

The 1,100sq ft Columbia store at Jewel Changi Airport will offer consumers an extensive range of premium outdoor essentials.

“The opening of Columbia’s new store in Singapore is a testament to the strong partnership GMG has built with Columbia in the GCC region over the past two decades. We are absolutely thrilled to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. We look forward to igniting the inner adventurer of the urban active community in Singapore, and to journey with them wherever their escapades take them,” said Carl Masterman, President – Sports, GMG.

With Columbia’s return to Singapore, shoppers can look forward to a greater sense of community in the outdoor sporting scene that the brand aims to foster.