Leading food-on-the-go retailer Greggs has today opened a new shop in Gatwick Airport’s South Terminal, marking its first airport site in London and eighth airport location in the UK.
The Gatwick opening represents a major milestone in Greggs’ expansion strategy, which focuses on extending beyond the high street to key transport hubs across the UK. While the company has built a strong presence in the UK’s traditional towns and suburban locations, a key aspect of its future growth plans will centre on targeting high-footfall locations that cater to travellers, commuters, and drivers, bringing Greggs to more customers, broadening customer appeal and driving loyalty.
The Gatwick Airport shop is the latest shop opening for Greggs’ travel hub strategy which marks a significant step towards the company goal of opening 150 net new shops in 2023, following a record 147 net new shop openings in 2022.
Other 2023 shop openings in key transport hubs include Glasgow International Airport, Cardiff Airport, Shepherds Bush Tube Station and Canary Wharf Station in London, building on the openings in Liverpool Street Station, and Birmingham and Liverpool airports just last year.
Tony Rowson, Property Director at Greggs commented: “Driven by customer demand for convenient, great value and great-tasting products, we want Greggs to be accessible, wherever, whenever and however our customers need us. That’s why we are now focusing on growth in travel locations so that we can continue to adapt to our customer’s needs and lifestyles and bring Greggs to more people.”
