The Chinese fashion retailer Harmay has entered into a partnership with local designer Masha Ma.
The new collection – a move to continue the expansion of the brand despite the impact of the coronavirus pandemic – comprises t-shirts, pants and bags designed to express and contribute to the “beauty of life”.
“Harmay was born in the golden age of China’s cosmetics and beauty retail industry,” said Harmay HK Co-Founder and GM Jason Ju. “Now we have grown and expanded to become a unique retail brand that pursues beauty and a beautiful life. Bringing consumers a high-quality and innovative shopping experience and becoming a new benchmark for retail are goals we have been aiming for.”
The brand has expanded both in terms of physical stores as well as online, where it serves an “experiential shopping journey” since major development began in 2008. The firm retails its own line of cosmetics and beauty products within China as well as products from international brands. It is an agency for more than 50 global brands and licenses more than 200 brands for distribution.
