Personalised jewellery brand Hart has opened its first New York location, marking a major milestone for the Charleston, South Carolina-based company as it expands beyond the south.

Known for custom charm necklaces, ready-to-wear jewellery and modern talismans, the Nolita boutique is designed to offer an immersive and personalised shopping experience.

The new boutique is located at 251 Elizabeth Street in Nolita, placing the brand in one of Manhattan’s most design-forward retail neighbourhoods.

The Nolita opening represents the brand’s third permanent retail location overall and its first outside the southern US, following its Charleston flagship and a second store in Nashville’s 12 South district.