Cognac maker Hennessy has opened its first flagship retail store in Asia, opting for mainland China to make its debut in the region.
Located in Taikoo Li Qiantan, a high-end retail destination in the city of Shanghai, the new Hennessy store serves as a new chapter for the French brand in China and looks to “deepen dialogue with Chinese consumers”, according to a press release from parent company, LVMH.
“With this exceptional store in Shanghai, Hennessy anchors its engagement with Asian consumers, inviting cognac lovers on an exceptional journey around cognac that is perfectly aligned with growing demand for high-end products and services”, said Paris-based LVMH.
The new Shanghai flagship is a sophisticated space, designed around the concept of ‘Crafted by Men, Forged by Time’ — the cognac brand’s slogan. Inside, the immersive store invites locals to discover Hennessy’s cultural heritage with exhibitions and tastings. At the heart of the store, the ‘Master Blender Table’ acts as a time capsule, showcasing the history of eight generations of master blenders and artisans who have been a part of Hennessy cognacs over the years.
Shoppers will also have access to the full range of Hennessy products; from the classic Hennessy V.S.O.P and Hennessy X.O, to Rare Editions such as Hennessy Paradis and Hennessy Richard.
