The key hospitality player signs agreement with FreshOnTable, a UAE-based start-up which promotes local farms and sustainability.
FreshOnTable works with more than 50 UAE farms to source fruits, vegetables, dairy products, poultry and seafood. With this deal, all of this will now be easily accessible to Hilton hotels in the country.
By sourcing items from local farms, FreshOnTable aims to reduce the environmental footprint by keeping the source of production and consumption close together which allows farmers to operate at a sustainable margin, and ensures transparency.
Emma Banks, Vice President, F&B Strategy and Development Hilton EMEA said: “Here at Hilton, by 2030, we are committed to doubling our investment in social impact and cutting our environmental footprint in half through responsible hospitality, and F&B have a huge role to play in reaching this goal. I am very proud to be driving sustainable solutions, such as working with partners like FreshOnTable who are leading the way in the UAE in sourcing local and recycling food to help reduce our carbon footprint.”
