The brand has opened its first location at Phoenix Palassio Mall, with a two-storey store occupying an area of 21,600sq ft.
The internationally-renowned brand has a very inviting layout with an entrance on each floor. The ladies department is located on the lower floor while the men’s and children department is located on the upper floor. A lounge area and an infusion of greenery provides a welcoming and pleasant ambience for guests.
Amit Kothari, Head of Marketing and Communications, H&M India, commented: “H&M is excited to continue our expansion in the Indian market even in these unprecedented times with our very first store in Lucknow. We are optimistic that H&M business concept of fashion and quality at the best price in a sustainable way will work very well. With all social distancing norms and safety measures in place, we look forward to welcoming customers to our new store.”
