H&M and their brands COS, Weekday, Monki, Arket and & Other Stories will be launching online stores in Russia.
The H&M brand has been available online for shoppers in Russia since 2015 and following a period of expansion where each of the five brands developed and launched several new ecommerce sites throughout Europe in May of this year.
Anna Attemark, Head of Portfolio Brands at H&M Group, said: “Russia is an interesting and important market that holds substantial potential. We have experienced a great demand from devoted fans of COS, Weekday, Monki, & Other Stories and Arket in Russia and are happy to soon be able to offer them the possibility to shop from the brands’ online stores.”
The brands intend to launch a new ecommerce site offering for customers in Switzerland after the launch in Russia is completed.
