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Hoff Adds New Corners

Hoff, a sneaker and urban fashion firm from Alicante is expanding its commercial network and adds five new corners in El Corte Inglés, distributed between Palma, Zaragoza, A Coruña, Vigo and Valladolid.

During this month of March, the brand has been installed in the centres of Alexandre Rosselló avenue (Palma), Sagasta avenue (Zaragoza), Ramón y Cajal street (A Coruña), Gran Vía (Vigo) and Paseo de Zorrilla (Valladolid). These spaces are added to the brand’s own stores recently opened in Palma and Valencia: counting both formats, the firm already has 13 physical spaces.

During the month of April, Hoff will continue to add physical points of sale: on Friday the 1st it will open two corners in El Corte Inglés in Seville, in the Nervión and Plaza del Duque de la Victoria centres. Likewise, it finalizes two new openings of its own stores both in the Sevillian capital and in Bilbao, in locations yet to be specified.

In parallel, the brand continues to consolidate itself in the best international retailers such as Nordstrom, Bloomingdales and Printemps. It has also joined the Zalando and About You marketplaces, thus increasing its presence nationwide.

These openings are part of the company’s retail development plan, which, as its CEO explained to FashionNetwork.com, has twenty openings on its roadmap this 2022. Of these, 15 will be carried out in Spain; the rest, in European cities such as Antwerp or Amsterdam.

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