The newly-launched website has been developed with The Hut Group’s end-to-end ecommerce division THG Ingenuity.
As retail continues to move online, a number of brands are looking to expand and renew their e-commerce offering. The new Homebase website is focussed on providing customers with inspiration, expertise and a better, more efficient customer experience.
A number of new features are available, including a ‘before and after’ makeover tool, which intends to provide customers with inspiration, meanwhile the ‘shop the look’ content will allow customers to buy everything they need to recreate the latest trends in their home.
Damian McGloughlin, Homebase Chief Executive, commented: “We know that many people get their initial ideas for home and garden updates or transformation projects online, which has a huge impact on how they then want to shop. I’m really excited and proud to launch our new website that will make it even easier to be inspired and will be supported by our stores which will show products in whole room sets to help customers envisage how the look could fit in their own home.”
