Swiss luxury watch manufacturer Roger Dubuis sets its sights at the Ocean Terminal of Harbour City in Hong Kong as the location of its brand-new boutique.
Extravagant and irreverent, the new boutique is a reflection of the brand’s daring ethic, as defined by the motto emblazoned rakishly on its walls: ‘No Rules, Our Game’.
Glorious excess is what defines the incredible interior design of the new boutique, from the signature Astral Skeleton décor that reflects Roger Dubuis’ iconic movement design and mastery of complications, to the industrial and paradoxical minimalism that emphasises sheer scale and vision as the primary definition of Roger Dubuis understanding of excess: an overwhelming force that celebrates freedom, madness, and pleasure at their most positive and inspirational.
As the second shop to implement Roger Dubuis’ new futuristic vision, the Ocean Terminal boutique is meant to offer an artistic experience for guests which will impress upon them the expressive singularity of the brand – from its artistry to its philosophy, from its concepts to its artfully complex pieces. For those true believers of the incredible brand, the brand-new boutique also houses an exclusive VIP lounge where they may bask in the brilliance of the brand’s uniquely disruptive genius.
