The renowned chocolate maker has inked a new strategic partnership agreement with Eat Creator Corporation, a Tokyo-based organisation.
The newly-signed joint venture will see the creation of over 20 Hotel Chocolat stores in Japan. The British chocolate manufacturer and cocoa grower announced in a statement that their partner Eat Creator will assist them by providing growth capital, new supply-side expertise plus additional experience in food brand development for Japanese consumers.
Angus Thirlwell, Co-Founder and Chief Executive Officer of Hotel Chocolat, said: “Our new partner is well equipped to optimise the brand’s potential for Japan, bringing proven expertise, new capital and a natural alignment on brand values. We are looking forward to combining the ingredients of Eat Creator with the ingredients of Hotel Chocolat into a powerful recipe for our next chapter in Japan.”