Plans to convert Admiralty Arch, one of London’s most iconic historical landmarks, into a luxury hotel under the Waldorf Astoria brand are accelerating under new ownership with Reuben Brothers.
Reuben Brothers has been working closely with Hilton to upgrade existing development plans for the site, in a partnership that will see the transformation of one of London’s most notable landmarks, staying true to its heritage and refined aesthetic. The building, originally commissioned by King Edward VII in memory of Queen Victoria, stands proudly at the end of The Mall opposite Buckingham Palace, offering unparalleled views of the Palace in one direction and across Nelson’s Column and Trafalgar Square in the other.
Jamie Reuben of Reuben Brothers said: “Transforming and restoring Admiralty Arch – a true London landmark – into a five-star luxury hotel with restaurants, bars, a ballroom, spa and residences is an incredible honour for us. We are excited to be working with our esteemed partner, Hilton, to bring the Waldorf Astoria brand to the heart of London, and revitalising the area for hotel guests, visitors and London locals to experience and enjoy.”
The hotel will join an exclusive portfolio of more than 30 Waldorf Astoria Hotels & Resorts across the world, with recent signings including the brand’s expansion to other iconic cities including Sydney, as well as the return of Waldorf Astoria New York, which is in the midst of an extensive refurbishment to preserve the building’s history. Waldorf Astoria London Admiralty Arch is scheduled to open in 2025.
