Huawei Consumer Business Group (CBG) expands its Intelligent Life footprint and agenda with the launch of its flagship Huawei Experience Store (HES) in Mall of the Emirates on November 15th. The store is a comfortable futuristic space inspired by nature and allows customers to have hands-on experience and explore the latest technology innovations from Huawei.
Reflecting a positive business outlook, the Huawei store opening follows closely on the heels of the incredible success of the HUAWEI Mate 20 series launch in the UAE. It also precedes the re-opening of UAE’s first HES in The Dubai Mall on November 22nd, cementing Huawei’s position as one of the leading consumer brands in the UAE that is spearheading innovation, offering better choice and a more comprehensive experience for the region’s consumers.
David Wang, UAE Country Manager, Huawei Consumer Business Group, said: “The United Arab Emirates is essential to Huawei’s retail expansion strategy and Huawei’s goals of global leadership in the industry. We are proud to shape the retail landscape for consumers in the UAE with the launch of the flagship HES in Mall of the Emirates and earlier Mirdiff City Center, and the re-opening of our HES in The Dubai Mall. Huawei CBG is focused on providing consumers access to best-in-class technology, exceptional quality products, and premium services to develop more meaningful ways to stay connected. HES around the UAE are redefining the retail experience with the Intelligent Life blueprint, which offers an excellent opportunity for new and existing Huawei customers to experience firsthand our latest tech innovation.”
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