The high-performance wellness brand, Hyperice has officially launched a new retail space in Harrods, emphasising its commitment to innovation by delivering premium-quality products to customers.

The new pop-up space marks the second appearance of the brand in the prestigious luxury department store and the space is located on the menswear level. This extended presence in Harrods, available from December, will showcase Hyperice’s latest product launches for the first time in the UK, allowing consumers to experience innovative wellness technology first-hand.

Hyperice’s store reaffirms the brand’s dominant presence in the wellness industry and its commitment to innovation by delivering premium-quality products to consumers. This partnership not only strengthens Hyperice’s status but continues to expand Harrods’ wellness offerings, allowing customers to experience and purchase top-tier wellness technology tools encompassing percussion, vibration, air compression and heat and ice compression therapy products.

“Hyperice and Harrods are two brands synonymous with excellence, quality and a commitment to delivering the best experiences to our customers,” said Jim Huether, CEO of Hyperice. “We’re excited to have our latest innovation available for trial in-store at Harrods over the Holiday season so that consumers can experience our technology first hand.”