The newly-opened Hyundai Seoul department store is located in the Yeouido district of Seoul and occupies 89,100sq m of operating space.
Upon entering the department store, shoppers will be greeted by a wide, open space. Taking into consideration the changes to the current retail climate, the new store provides customers with room to enjoy the experience in a more relaxed manner with passageways widened to up to eight metres.
The striking glass roof is intended to grab customer’s attention and provides a two-fold benefit to customers. The huge glass roof and windows at the Hyundai Seoul intends to allow customers to do their shopping under natural sunlight and also allows them to see the stunning gardens that surround the department store.
Around 11,240sq m of the department store’s space has been allocated to garden space. A Hyundai official commented: “If we had used it to introduce more shops (in the space), we would be seeing about 170 to 200 billion won more in sales. But that is not the direction we wanted to pursue. We want to change the shopping experience for customers.”
