The company has announced the first retail launch of their plant-based products into supermarkets in Hong Kong and Singapore.
Founded in 2011, Impossible Foods develops plant-based substitutes for meat products. The brand has made major headway in the Asian market and following this is now establishing its retail footprint in Asia with the launch of its Impossible Beef products into nearly 200 grocery stores in Hong Kong via ParknShop and Singapore via FairPrice.
This news marks the first time that consumers in the two cities will be able to directly purchase the plant-based beef alternative product to use at home in their own kitchens.
“The world’s most respected chefs consistently tell us that the Impossible Burger blows them away. And we can’t wait for Hong Kong and Singapore’s home chefs to experience the same magic in their own kitchens – whether using Impossible Beef in their traditional family favourites or inventing new recipes that go viral,” commented Patrick Brown Founder and Chief Executive Officer at Impossible Foods.
