A new online community and marketplace that brings customers and tenants together, LIVAT Online, has been launched by Ingka Centres.
The introduction of the platform that brings customers and tenants together for shopping, lifestyle and exchanging ideas is part of Ingka Centres €7.3bn investment to transform its business in response to changing urban shopping habits and the digitalisation of retail.
Introduced in Ingka Centres’ LIVAT branded mall in Beijing with plans to be scaled out across LIVAT Wuxi and LIVAT Wuhan in China, LIVAT Online can carry 5000+ products from 130 brands. Customers can shop online from wherever they are, enjoy inspiring content, and participate in live streaming events.
Jonas Karlsson, Digital Product & Analytics Manager of Ingka Centres commented: “Our goal is to connect our customers, communities and partners with a sense of belonging and engage them in the community life at our centres. In becoming closer to the many, we are able to deliver seamless and personalised customer experiences and build stronger connections. Major digital initiatives such as LIVAT Online support this vision and will drive traffic to both physical and online stores. This is all part of the major investment we are making to transform our business for the future, tech powered but still human driven. We will shortly be introducing new digital offerings at many of our European malls. For example, Kings Mall, our first smaller format urban project in London will benefit from a wide range of digital features. We are taking a ‘test and learn approach’ in how we connect to the omnichannel experience, and to be locally relevant we have based LIVAT Online on WeChat in China.”
