The Calzedonia Group has announced the expansion of the Intimissimi brand in the UK, with the opening of a new store in London.

The new store is an addition to the seven existing physical locations within London (Oxford Circus, Oxford Street West, Oxford Street East, Kings Road, Brent Cross, Westfield White City and Westfield Stratford) and can be found at number 23, Long Acre, in Covent Garden.

The new Intimissimi Covent Garden store will house the latest Autumn/Winter lingerie, pyjamas and knitwear collections from the brand, designed with the same characteristic Italian elegance and attention to detail and finest materials including silk, cashmere and wool. In this new location, customers can also discover the very popular and luxurious Jennifer Lopez x Intimissimi Capsule Collection “This Is Me…Now”, created by the American singer in collaboration with the brand.

Shoppers can expect the same luxurious setting, characterised by elegance and femininity, powered by first-in-class customer service and attention to detail.