The Italian-Cambodian Business Association (ICBA) has announced the launch of a new initiative called Italy in Cambodia – ‘Everything Authentically Italian in Cambodia.’
The non-for-profit programme aims to promote and celebrate Italian excellence and the 100 per cent Made by Italy in Cambodia through an online platform. The initiative has been endorsed by the Italian Embassy in Bangkok and the European Chamber of Commerce in Cambodia (Eurocham) and has the intention of boosting online shopping and digital consumption.
Luisa Gentile, Creator and Director of the programme, said: “As a long- term Italian ex-pat, I have always been proud of the excellence of the Italians in the world and their ability to innovate without losing sight of tradition. With Italy in Cambodia, we will put our small but vibrant community of Italian professionals and entrepreneurs in Cambodia under the spotlight, albeit a ‘virtual’ one.”
The company states that their ultimate goal is to become the most trust online source for authentic Italian items in Cambodia, addressing the local community, international travellers, business investors, and anyone who loves Italy or wants to be connected with Italy whilst in Cambodia.
