Jaeger-LeCoultre has announced the opening of its new boutique in Place Vendôme, the new luxury shopping destination in Doha, Qatar.
This initiative marks the Maison’s expanding growth in the Middle East in partnership with Ali Bin Ali Holding, Qatar’s leading retailer of luxury goods.
The new boutique evokes the spirit of innovation and watchmaking expertise linked to the hub of Haute Horlogerie, the Vallée de Joux in Switzerland where the Jaeger-LeCoultre Manufacture is located. The boutique invites guests into a warm and inviting environment that brings the Manufacture closer to its clients and visitors. With an emphasis on organic materials and natural colours, the décor fuses tradition and modernity, evoking the serenity and beauty of Jaeger-LeCoultre’s home in the Vallée de Joux.
“This boutique opening represents a new chapter for Jaeger-LeCoultre in the Qatar market and we’re proud to finally bring the heritage and craftmanship of the Grande Maison in partnership with Ali Bin Al Holiding, to the halls of the Vendôme,” said Nader Iskander, Brand Director – Middle East, India & Africa at Jaeger-LeCoultre.
Once inside the boutique, visitors can explore the intricacies of watchmaking through a presentation of collections and exclusive pieces that will be available at the store such as the 101 Feuille, Reverso 1 Cordonet, Reverso Gyrotourbillon 4, and Rendez Vous Sonatina. The Jaeger-LeCoultre’s Polaris Perpetual Calendar presented at Watches & Wonders 2022 will also be displayed at the boutique to highlight a milestone and this special novelty of the brand.
