JCPenney has launched its Linden Street brand for home décor. The new bedding brand is aimed at being more eco-friendly with many products being OEKO-TEX Certified. JCPenney has launched its Linden Street brand for home décor.
The new brand of bedding and sheets are made of one hundred percent cotton. Linden Street’s artisan-inspired aesthetic features a neutral color palette. It includes sheet sets starting at $40, and quilts and comforters ranging from $90 to $220.
Several products in the line are also OEKO-TEX Certified and have tested and verified free from more than three hundred harmful substances, which is a big tick for the retailer as customers are now really into sustainability and caring for the planet. The brand’s new packaging is made of biodegradable labels and recycled polyester.
The move comes following the news that JCPenny filed for Chapter 11 bankruptcy earlier this year.
