London-based perfume retailer Jo Malone has opened its first physical location in Vietnam, after opening a duty-free presence at Ho Chi Minh City’s Tan Son Nhat airport in 2019.
The brick-and-mortar store is located at Diamond Plaza, one of the most well-known shopping malls in Ho Chi Minh.
Jo Malone opened the store with a launch function, attended by many Vietnamese singers, actors, and KOLs.
Customers can purchase Jo Malone’s exclusive perfume including Lime Basil & Mandarin, English Pear & Freesia and Wood Sage & Sea Salt, as well as its scented candles and body lotions at the store.
Acquired by Estee Lauder in 1999, Jo Malone has operations in 77 markets worldwide with a focus on high-end consumers.
